Customer segmentation with clustering
Customer segmentation using clustering This mini-project is based on this blog post by yhat.
Data The dataset contains information on marketing newsletters/e-mail campaigns (e-mail offers sent to customers) and transaction level data from customers. The transactional data shows which offer customers responded to, and what the customer ended up buying. The data is presented as an Excel workbook containing two worksheets. Each worksheet contains a different dataset.
%matplotlib inline import pandas as pd import sklearn import seaborn as sns import warnings from sklearn import cluster import numpy as np warnings.
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